Land Blog

The fundamental ethos of digital content marketing is simple – write clear, authentic and engaging posts. A post that follows this golden triumvirate of content creation should keep your reader on the page, boosting both organic performance and engagement metrics. Seems simple, right?<... Read More

Even if you’re like me, coming from four years of university studying creative writing, it shouldn’t come as a surprise that clearly written, optimised blog content is the expectation, as opposed to traditional Petrarchan sonnets. Businesses aren’t looking for product descriptions written in perf... Read More

Since 2017, there have been several arguments as to why data is the most expensive commodity in the world right now, even overtaking the monetary value of oil. And it’s tough to argue against the precious value of data. But why is it so important to properly harness the power of ema... Read More

The ever-changing landscape of digital marketing is a career target for graduates, ambitious young professionals and progressive senior traditional marketers alike. With opportunities to be the point of contact for SMEs and household names from a young age, as well as effectively get your own nam... Read More

Colour and shapes – they’re the first things we become attracted to as babies, curiosity builds as you grow. Association with life and mental triggers become natural by the time you reach adulthood, and then…. you stop thinking about it – but the psychology surrounding colour and shapes is still ... Read More