Whale Vomit & Word Salad: Applying Orwell’s 6 Rules of Writing to SEO

Published by Land Digital on
Whale Vomit & Word Salad: Applying Orwell’s 6 Rules of Writing to SEO
Even if you’re like me, coming from four years of university studying creative writing, it shouldn’t come as a surprise that clearly written, optimised blog content is the expectation, as opposed to traditional Petrarchan sonnets. Businesses aren’t looking for product descriptions written in perf... Read More

The Power of Data: Email Marketing’s Worst Kept Secret

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The Power of Data: Email Marketing’s Worst Kept Secret
Since 2017, there have been several arguments as to why data is the most expensive commodity in the world right now, even overtaking the monetary value of oil. And it’s tough to argue against the precious value of data. But why is it so important to properly harness the power of ema... Read More

Colour Psychology 101: Understanding Triggers & Connotations

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Colour Psychology 101: Understanding Triggers & Connotations
Colour and shapes – they’re the first things we become attracted to as babies, curiosity builds as you grow. Association with life and mental triggers become natural by the time you reach adulthood, and then…. you stop thinking about it – but the psychology surrounding colour and shapes is still ... Read More