With great content comes great results, and our client was a forward-looking car finance specialist who wanted to invest in developing industry-leading content to build their community and improve search rankings.
The brief was to dramatically expand the audience for the client’s brand, increase repeat visits to the site and, ultimately, make a meaningful impact on both visits to the website and on car loan applications. So it was our job to kick-start this domino effect.
The strategy was simple:
- Create a content plan based on extensive industry research and designed to be engaging, while adding significant value to the brand
- Ensure that all content supported an effective search engine optimisation strategy
- Use social media to build relationships with motor journalists, bloggers and other industry influencers
- Publish daily content on the client’s website, while maintaining an outstanding level of quality
- Drive blog visitors further into the website and, ultimately, to apply for a car loan
Between January and June of 2014, the results of this project speak for themselves:
- 106% increase in unique visitors to the client’s website
- 93% increase in visitors from organic Google search results
- 85% increase in new loan applications
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