With an enviable list of contacts across a wide variety of sectors, we use our connections within a range of industries to secure valuable coverage for your brand. On top of this, our established relationships with trusted journalists and bloggers mean that we have all bases covered when it comes to getting your site noticed.
Boosting brand credibility and increasing exposure, digital PR is a great way to get recognised - helping your business secure the coverage it deserves by placing it in front of the audiences that matter most. From food and finance to beauty and healthcare, our portfolio of clients stretches across a broad spectrum of industries, meaning we’re more than capable of adjusting our approach to suit your sector.
When it comes to PR marketing services, some agencies don’t ever look beyond yielding short-term results. At Land, we do things a little differently. As a digital PR agency, our campaigns focus not only on creating timely content designed to attract media interest, but also on helping your business to connect with key influencers in your space - helping these relationships transition into long-term connections.
Benefits of great digital PR
While the most obvious way to measure the success of a PR campaign is by the number of links the content generates, there are a number of other benefits worth considering. As well as the backlinks themselves, we report on the impact these links are having on your site. From helping to strengthen your site’s domain authority to improving visibility in search, our PR services are designed to allow us to report on the outcomes that are most crucial to your goals.
In a bid to deliver the best results for your business, we pool expertise from across our teams - allowing us to maximise the impact of our digital marketing activity. Whether you’re keen to see your business in a specific publication or you’re looking for some expert advice on the best spaces to target, we can work closely with you to design a digital PR campaign as unique as your brand.
At Land Digital, we know just how important it is to get your brand’s voice right. From outreaching to respected sites in your industry to securing national press coverage, tone is everything - and we’re well-versed in adapting our approach to suit your preferred style.
Here’s how our digital PR service works:
- We conduct a competitor analysis to identify the strength of content and backlink profiles of sites who are performing well in your space
- We create unique (often data-driven) content designed to gain mass coverage, supported by research as needed
- We reach out to industry influencers, bloggers, journalists and press publications
- We focus on achieving coverage for this bespoke content and, more importantly, securing valuable links back to your site
Digital PR Case Studies
Check out our latest and greatest success stories from the world of integrated digital and discover what’s possible with Land.