Efficiency - First
When it comes to brick-and-mortar stores, a streamlined customer journey that gets shoppers from A to the POS as smoothly as possible is king. At Land Digital, we approach every ecommerce marketing strategy with this same mindset. The path a user takes through your site should be absolutely obstacle-free - giving them no incentive to do anything but convert - and that means ensuring your online store is designed and built with efficiency at the forefront. After that, it’s over to our SEO experts so they can work their digital marketing magic.
Built on best practices
While a site’s architecture may vary based on a brand’s unique product range and the sector in which they operate, the golden rules of ecommerce website design and development are universal. Any B2C & B2B business looking to make a killing online and build a brand reputation worth having needs a site that’s fit for purpose - and at Land, we pride ourselves on being an agency that goes above and beyond for our clients, whatever the brief.
Bespoke design & build
All of our projects start by sitting down with our clients so we can get to know them, their brand and their customer base. This ‘discovery’ phase gives us the insight and the understanding we need to design and build an ecommerce website that reflects the unique selling points and requirements of each client - rather than handing over a flat-pack online store free from any bespoke features, added value or brand personality.
Benefits of great ecommerce build & marketing
With design and build and digital marketing working hand-in-hand, your ecommerce site can benefit from a truly integrated approach. Relevant visitors reach your site through a number of lucrative online channels, spend as little time as possible navigating their way through your website to the all-important checkout, and nestling into your customer base. After that, it’s up to us to keep these shoppers continually engaged with your brand, up-to-date on your latest and greatest products and special offers and spending time and money on your site.
Here’s how we ensure our ecommerce design, development and marketing services are made to stand the test of time:
- Taking a UX-first approach to web design. Impressing search engines now officially starts with impressing users - and every project our web designers are a part of prioritises the needs, interests and convenience of your online visitors above all else
- Using leading ecommerce platforms recommended by the experts. From Shopify to Magento, we’ve worked with the biggest and best content management systems to create and update sites for clients across a broad spectrum of sectors
- Implementing search best practices across new or existing sites. In the world of SEO, ecommerce design can be one of the most complex and problematic types of project to undertake - as larger websites pose greater challenges when it comes to search engine optimisation. But we never shy away from a challenge, and will work to fine-tune your online store however needed to make sure it’s completely search engine friendly
- Devising integrated ecommerce marketing strategies that deliver. Whether we’re building enviable links, overhauling your site’s content or running a national digital PR campaign, our action plan is always tailored to you. From new product launches to brand awareness drives, whatever you’re looking for in a marketing strategy, you’ll find the solution in our arsenal
With sales data built into the sites we create for our clients, and our host of first-class analytical tools at the ready, measuring success in the world of online retail is simple.
Ecommerce Case Studies
Check out our latest and greatest success stories from the world of integrated digital and discover what’s possible with Land.