With a team of skilled content, social and PR marketers, we use our expertise to turn your email content from tired to trusted - creating engaging copy that’s designed to convert. Here at Land, we know that generic messages sent to disengaged mailing lists are far from effective. To avoid being marked as spam, your emails should be personal, targeted and relevant. Whether that’s providing your subscriber list with regular industry insights, valuable research or exclusive discount codes, you should be giving your mailing list something they actually want.
We also know that you’re looking for more than just a one-off success, which is why we’ll help you design a campaign that means subscribers will open your emails time and again. From layout and subject line to tone of voice and call to action, we’ll test various campaigns to find out what works best for your business and audience. We’ll also regularly assess performance, so that we continuously work to strengthen your email marketing campaigns. So, if you’ve been under the impression that digital email marketing is dead, we’re here to bust that myth.
Informed by results
When it comes to results, we’re happy to tailor our reporting to ensure we’re accurately measuring how our work is impacting on your goals. From open and click-through rates to bounce rates and conversions, we track a range of metrics using a number of state-of-the-art tools to help us measure performance and accurately establish how effective each campaign has been.
Benefits of great email marketing
With any email marketing campaign, the end goal is for us to help you turn your data into sales - but there are other benefits to be gained, too. As well as strengthening relationships with existing clients or customers, email marketing can also be used to attract new custom for your business - allowing you to reach a specific audience in a cost-effective and targeted way. On top of this, email marketing campaigns are a great way to get your brand recognised and build awareness.
At Land, we have extensive email marketing experience that totals more years than we’d care to admit. It’s for this reason that we’re best placed to help you get your inbox in order and your subscriber list up to scratch.
If you’re tired of seeing the same old content pop up in your inbox, you can bet your customers are, too. So, if you’re searching for a way to avoid the dreaded junk folder, we’re listening! With an email marketing strategy that’s as unique as your business, we can help you outstrip your competitors and add some character to your email content.
Here’s how we do it:
- Working closely with you to establish exactly what you want to achieve from your email marketing campaigns
- Segmenting your mailing list - or helping you create a mailing list if you’re starting from scratch
- Using industry insights and research to inform our strategies
- Planning and creating persuasive and impactful copy that’s designed to convert
- Managing the email preferences of your subscribers
- Measuring the success of each campaign and using this to inform future campaigns
Email Marketing Case Studies
Check out our latest and greatest success stories from the world of integrated digital and discover what’s possible with Land.