There are always challenges when integrating any form of ERP system, and this project was no different.
With a complex product setup and pricing model, the integration planning started at the very beginning of the project to ensure maximum success. We identified Magento 2 as the most appropriate solution to meet No1 Packaging’s short and long-term goals, as this provided us with a platform that was flexible and powerful enough to meet the demands of the business at all times.
This included a complex tailored product setup, integrating the ability for the admin to group products together to create a simpler and more streamlined shopping experience that benefited both customer and brand. This ensured an eCommerce platform where customers could shop in a way that was logical, user-friendly and, importantly, familiar to them.
We recognised that No1 Packaging operates within an incredibly competitive space, therefore requiring a shopping experience far superior to that of their competitors to effectively stand out from the crowd. So, we paired our eCommerce development with a digital marketing strategy that focused on driving the right customers to the right pages.
As such, we performed strategical onsite content optimisation and expansion with the view to improving the site’s SEO and overall user experience. This entailed creating best-in-space page content rich with authoritative value to both user and search engine, as well as conducting thorough keyword research to suitably optimise content for the most relevant and worthwhile search queries.
This was paired with targeted PPC and email campaigns to ensure No1 Packaging’s online visibility was readily aligning with the search intent of the customer, to the overall benefit of click-through and transaction rates.