The process
Using a theme selected by the client and customising this to satisfy the client’s needs, we built the new Shopify ecommerce platform - introducing new functionality to aid users’ browsing experiences (including a wishlist and loyalty programme, as well as product sizing guides accessible via all product pages).
We also took responsibility for the migration of the site’s many valuable assets. The primary focus of the migration was to ensure a comprehensive redirect plan was created and implemented to protect all equity held by the existing website (including link equity and organic keyword rankings). In addition to this SEO migration work, we also assumed responsibility for the migration of all of the business’s products, pages and blogs (including all optimised metadata and user-friendly on-page copy).
To provide maximum ease for AbayaButh’s customers, we implemented variable products on the new website, streamlining the user journey and enhancing the site’s conversion potential.
With one eye on the business’s branding throughout, we ensured that the new website’s updated design remained in line with AbayaButh’s established brand identity while delivering a refreshed online presence.
Lifestyle imagery formed the heart of our design strategy for AbayaButh, with category and product pages designed and built to showcase beautiful, high-resolution product photography to engage users and emphasise the brand’s product centricity.
The implementation of Klarna was also vital to this migration project given the natural fit this payment solution presents for online fashion retailers like AbayaButh.
Finally, in the months following launch, we made the decision to migrate AbayaButh’s email marketing from Mailchimp to Klaviyo in a bid to boost revenue through the use of automated email marketing flows. Following an efficient transition to this powerful new email marketing platform, AbayaButh enjoys a steady stream of passive revenue each month - thanks to smart workflows targeting the right customers with the right messaging at the right time.
