Providing the solid digital foundations for online growth

Trendy Floors

Ecommerce Development | Marketing

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The challenge

Trendy Floors came to us in need of a brand new website to be designed and built from scratch. This website would serve as the launchpad for this online flooring business.

Selling a wide range of private and commercial flooring solutions, Trendy Floors required a dynamic ecommerce site enabling customers to order samples, receive instant custom quotes and make direct purchases online. This versatile functionality needed to work alongside Google Merchant Centre and Ads integrations for the importing and marketing of a broad spectrum of flooring products.

Oh, and all of this needed to be complemented by a custom website design that embraced Trendy Floors’ branding, with an optimised user journey across the website to guide users towards the all-important checkout.

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The process

Utilising our experience and expertise in WordPress and WooCommerce, we began developing a custom website that ticked all of Trendy Floors’ boxes from aesthetics to functionality and beyond.

Our streamlined build supported complex additional specifications to ensure a flawless ecommerce experience, including an advanced shipping rate extension to calculate custom costs based on the weight and dimensions of an order.

To accompany Trendy Floors’ first-rate ecommerce site, we also created and launched a range of targeted PPC campaigns which were implemented upon go-live to ensure the brand could flourish online from day one.

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The result

Trendy Floors' custom ecommerce website affords the business a stable foundation for digital growth, with SEO readiness and UX best practices built in.

Strategically designed to guide shoppers towards conversion and paired with a bespoke digital marketing campaign, Trendy Floors’ new website has equipped the business with all of the tools needed to attract a loyal customer base online.

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