Understanding Digital PR

Boosting brand credibility and increasing exposure, digital PR is a great way to get recognised – helping your business secure the coverage it deserves by placing it in front of the audiences that matter most.

When it comes to PR marketing services, some agencies don’t ever look beyond yielding short-term results. For digital PR experts, campaigns focus not only on creating timely content designed to attract media interest, but also on helping your business to connect with key influencers in your space – helping these connections transition into long-term relationships.

While the most obvious way to measure the success of a PR campaign is by the number of links the content generates, there are a number of other benefits worth considering – namely, the impact these links are having on your site. From helping to strengthen your site’s domain authority to improving visibility in search, digital PR services are designed to allow for reporting on the outcomes that are most crucial to your goals.

Whether you’re keen to see your business in a specific publication or you’re looking for some expert advice on the best spaces to target, a digital PR campaign from an experienced team can be every bit as unique as your brand.

Of course, we also know just how important it is to get your brand’s voice right. From outreaching to respected sites in your industry to securing national press coverage, tone is everything – and adapting digital PR strategies and execution to suit your preferred style can be a challenge, but it certainly can be done.

If you’re hungry for online brand awareness, there are a few simple yet effective secrets to securing the right kinds of coverage:

  • Conducting a competitor analysis to identify the strength of content and backlink profiles of sites who are performing well in your space
  • Creating unique (often data-driven) content designed to gain mass coverage, supported by research as needed 
  • Reaching out to industry influencers, bloggers, journalists and press publications
  • Focusing on achieving coverage for this bespoke content and, more importantly, securing valuable links back to your site

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