As the leading distributor for architectural self-adhesive films from key brands, 3M DI-NOC and Cover Styl’, Architextural, part of the William Smith Group 1832 Ltd, offer a huge range of surface film products used by interior designers, architects and other refurbishment related sectors throughout the UK.
With such a huge product base, they recognised that their existing site didn’t provide an effective, user-friendly platform to showcase their products. With issues surrounding product categorisation, visual imagery and no effective lead generating capability. Their existing brochure-led website felt far removed from the customer-centric ecommerce platform they knew they needed to help drive user engagement and sales.
With sound knowledge in UX design, website design and ecommerce development, they enlisted us to create an ecommerce-style platform that would deliver a sleek digital shopfront that prioritised the user throughout the lead generation funnel.