Henryka is a boutique jewellery brand operating solely online, but with their products also being sold by select in-store stockists. The unique selling point of their jewellery range is the use of natural gemstones, including Baltic amber, amethyst, coral, rose quartz, turquoise and more. With each piece crafted by hand, they strive to capture the essence of the natural world with unique designs and hand-picked gemstones with their jewellery collections.
With multiple team members accredited in Google advertising and a solid understanding of digital marketing techniques, they asked us to help them to leverage the Google Ads platform to showcase Henryka’s diverse range of handmade jewellery products and convert users actively searching for products like those sold by Henryka.
With their existing site housed on Magento 1, they faced a number of technical challenges that had hampered their efforts to grow their online business efficiently and effectively. Recognising our ecommerce development expertise, they asked us to migrate their existing site to a more suitable ecommerce platform that not only provided better technical functionality to customers and at the backend, but also allowed them to expand their operations with a wholesaler portal.