We constructed a targeted digital marketing approach with a distinctive focus on improving organic visibility surrounding relevant villa-related search queries. Implementing a thorough SEO strategy, we embarked on creating new and revitalising existing page content and metadata. Ensuring our content was best in space, we placed a distinct focus on writing informative, user-friendly on-page content and crafting highly optimised metadata designed to help the right pages rank for the right keywords and incentivise searchers to click through.
This calculated SEO activity was supplemented by a link building campaign that secured valuable backlinks from sites relevant to Optima Villas’s location and sector to further strengthen any pages that were the focus of our on-page optimisation activity. This was also accompanied by periodic technical SEO reviews, as well as a content marketing approach in the form of topical and informational blog content creation.