Transforming taxi fleets with innovative software development
You’d think a taxi company wouldn’t be the most riveting project in the world of digital - but once you get under the bonnet (sorry, too easy), we were surprised by what we discovered.
Blueline is one of the most established taxi companies in the North East, with a longstanding reputation for high standards and for never saying that ‘the driver is just around the corner’!
Land has worked with Blueline on a range of technical projects to create new revenue channels and drive efficiencies within the business, and it’s a real thrill to work with such an innovative local business.
Blueline had identified an opportunity to increase the earning potential of its drivers and create further brand exposure among businesses throughout the North East.
Land has worked with Blueline on a range of technical projects to create new revenue channels and drive efficiencies within the business, and it’s a real thrill to work with such an innovative local business.
Blueline had identified an opportunity to increase the earning potential of its drivers and create further brand exposure among businesses throughout the North East.
Land has worked with Blueline on a range of technical projects to create new revenue channels and drive efficiencies within the business, and it’s a real thrill to work with such an innovative local business.
Blueline had identified an opportunity to increase the earning potential of its drivers and create further brand exposure among businesses throughout the North East.
Land has worked with Blueline on a range of technical projects to create new revenue channels and drive efficiencies within the business, and it’s a real thrill to work with such an innovative local business.
Blueline had identified an opportunity to increase the earning potential of its drivers and create further brand exposure among businesses throughout the North East.
This opportunity came in the form of the implementation of headsets with an embedded tablet, which would display location-based adverts to passengers throughout their journey (an average journey time had previously been identified as around 12 minutes).
Working with a range of hardware suppliers, we developed a platform that would allow advert associated media to be uploaded to the online platform, which would communicate with the mobile headsets to ensure all adverts were up to date at all times.
This opportunity came in the form of the implementation of headsets with an embedded tablet, which would display location-based adverts to passengers throughout their journey (an average journey time had previously been identified as around 12 minutes).
Working with a range of hardware suppliers, we developed a platform that would allow advert associated media to be uploaded to the online platform, which would communicate with the mobile headsets to ensure all adverts were up to date at all times.
This opportunity came in the form of the implementation of headsets with an embedded tablet, which would display location-based adverts to passengers throughout their journey (an average journey time had previously been identified as around 12 minutes).
Working with a range of hardware suppliers, we developed a platform that would allow advert associated media to be uploaded to the online platform, which would communicate with the mobile headsets to ensure all adverts were up to date at all times.
This opportunity came in the form of the implementation of headsets with an embedded tablet, which would display location-based adverts to passengers throughout their journey (an average journey time had previously been identified as around 12 minutes).
Working with a range of hardware suppliers, we developed a platform that would allow advert associated media to be uploaded to the online platform, which would communicate with the mobile headsets to ensure all adverts were up to date at all times.
The headsets were able to communicate directly with the API to check for new media on a regular basis and, utilising GPS, the headset would determine the most relevant adverts to display to passengers at any given time.
This innovation has been a great success and has since been rolled out across the business’s entire fleet of cars.
The headsets were able to communicate directly with the API to check for new media on a regular basis and, utilising GPS, the headset would determine the most relevant adverts to display to passengers at any given time.
This innovation has been a great success and has since been rolled out across the business’s entire fleet of cars.
The headsets were able to communicate directly with the API to check for new media on a regular basis and, utilising GPS, the headset would determine the most relevant adverts to display to passengers at any given time.
This innovation has been a great success and has since been rolled out across the business’s entire fleet of cars.
The headsets were able to communicate directly with the API to check for new media on a regular basis and, utilising GPS, the headset would determine the most relevant adverts to display to passengers at any given time.
This innovation has been a great success and has since been rolled out across the business’s entire fleet of cars.
.gif)
While we’re on the subject of car fleets, hundreds of cars creates a lot of administrative work - and another challenge had been identified, in that a significant proportion of this administration was being completed manually using spreadsheets.
This solution didn’t require the complexity of a custom software solution, and we were able to leverage the power of no-code tools to create a vehicle asset management tool with a range of features, user roles and permissions. This allowed for the maintenance and asset value of each vehicle to be available at the team’s fingertips.
While we’re on the subject of car fleets, hundreds of cars creates a lot of administrative work - and another challenge had been identified, in that a significant proportion of this administration was being completed manually using spreadsheets.
This solution didn’t require the complexity of a custom software solution, and we were able to leverage the power of no-code tools to create a vehicle asset management tool with a range of features, user roles and permissions. This allowed for the maintenance and asset value of each vehicle to be available at the team’s fingertips.
While we’re on the subject of car fleets, hundreds of cars creates a lot of administrative work - and another challenge had been identified, in that a significant proportion of this administration was being completed manually using spreadsheets.
This solution didn’t require the complexity of a custom software solution, and we were able to leverage the power of no-code tools to create a vehicle asset management tool with a range of features, user roles and permissions. This allowed for the maintenance and asset value of each vehicle to be available at the team’s fingertips.
While we’re on the subject of car fleets, hundreds of cars creates a lot of administrative work - and another challenge had been identified, in that a significant proportion of this administration was being completed manually using spreadsheets.
This solution didn’t require the complexity of a custom software solution, and we were able to leverage the power of no-code tools to create a vehicle asset management tool with a range of features, user roles and permissions. This allowed for the maintenance and asset value of each vehicle to be available at the team’s fingertips.
Got a challenge or project? Let’s talk.
Drop us a message and let’s have a call
Ready for a chat?
Get in touch today to find out how our ecommerce experts could elevate your online business.
