Bradley Hall

Our client needed a new digital platform to support their growth plans over the next three years. Their existing systems worked but had limitations that made it harder to scale and improve customer engagement. A key requirement was integrating the new platform with their current CRM system, which was used by all branches to handle daily operations. They also needed a way to track marketing performance so they could make better decisions based on real data.

We worked with several external partners to understand the business’s customers, mapping out who they were and how they interacted with the company. This research helped shape the platform, ensuring it was built with real users in mind rather than just technical requirements.


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To make sure the CRM integration worked smoothly, we identified all the necessary data points and designed a system that would not only meet but improve upon their existing setup. This meant branches could continue their daily operations without disruption, while also benefiting from better data flow and usability.

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Understanding the importance of tracking performance, we collaborated with the business to define the right metrics to measure success. We built a dashboard that gave the team a clear view of their marketing activities, allowing them to see what was working and adjust their approach as needed.


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The timing of the website launch was crucial, as it coincided with a key moment for the business. It was essential that the platform performed well from day one, delivering results as soon as it was live.

We really enjoyed working with Land, they took the time to understand our business and our growth ambitions to deliver the right digital platform to support these plans.

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Our visitors are staying engaged with above average session times and we generated 88% more leads than the previous month.

The impact was immediate. In just six weeks, property inquiries increased by more than three times, proving that the platform was not only working but making a real difference. The CRM integration ensured that staff could continue managing operations efficiently, without having to adapt to a complicated new system. Meanwhile, the marketing dashboard gave the business the tools to track performance accurately and make informed decisions.


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This project demonstrated how a well-designed digital platform can make an immediate and lasting impact. By focusing on real business needs and user experience, rather than just technical features, we created a solution that not only supported day-to-day operations but also helped the company grow. The platform gave them the tools to track performance, adapt quickly, and make informed decisions, setting them up for continued success over the next three years.