Transforming the buying journey through business intelligence
We have supported Honda with Data Visualisation and KPI framework setup for several years which you can read about here, however, this marked our first opportunity to work with the Lawn & Garden and Innovation teams to analyse and improve the UK website’s customer journey.
Honda offers a range of lawn and garden products online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website, meaning the ecommerce store's visibility was relatively low.
Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website and if there were any trends throughout their purchase journey.
Honda offers a range of lawn and garden products online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website, meaning the ecommerce store's visibility was relatively low.
Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website and if there were any trends throughout their purchase journey.
Honda offers a range of lawn and garden products online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website, meaning the ecommerce store's visibility was relatively low.
Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website and if there were any trends throughout their purchase journey.
Honda offers a range of lawn and garden products online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website, meaning the ecommerce store's visibility was relatively low.
Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website and if there were any trends throughout their purchase journey.
"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.
They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.
They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.
They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
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Alejandra Delgado
Honda UK
"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.
They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
Honda wanted us to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. We then presented our recommendations to a range of stakeholders based on the opportunities identified throughout our analysis, with every recommendation backed by relevant business data.
Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each identified issue, we presented before-and-after visuals to support our data-led recommendations.
Honda wanted us to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. We then presented our recommendations to a range of stakeholders based on the opportunities identified throughout our analysis, with every recommendation backed by relevant business data.
Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each identified issue, we presented before-and-after visuals to support our data-led recommendations.
Honda wanted us to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. We then presented our recommendations to a range of stakeholders based on the opportunities identified throughout our analysis, with every recommendation backed by relevant business data.
Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each identified issue, we presented before-and-after visuals to support our data-led recommendations.
Honda wanted us to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. We then presented our recommendations to a range of stakeholders based on the opportunities identified throughout our analysis, with every recommendation backed by relevant business data.
Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each identified issue, we presented before-and-after visuals to support our data-led recommendations.
Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.
We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.
Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.
We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.
Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.
We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.
Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.
We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.
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