Honda Lawn & Garden
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
The Project
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
Honda Lawn & Garden identified a challenge with their e-commerce platform, which operated separately from their main digital presence. The company aimed to enhance the customer journey, from initial engagement on their main website through to purchase confirmation and post-sales support, to ensure a seamless transition and retain customer interest throughout.
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
Our Approach
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
Our strategy began with engaging a broad spectrum of stakeholders to dissect and map the customer journey comprehensively. This process involved tracking the customer's path from the initial landing on the homepage, through product exploration, to the final purchase. Utilising data gathered from these interactions, we identified potential friction points and formulated hypotheses for improvement. This led to the implementation of targeted experiments designed to refine the customer experience and optimise conversion paths.
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
Alejandra Delgado
Honda UK
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
"I would highly recommend involving Land in all e-commerce related endeavours including UX design and customer journey optimisation. They have assisted us at a UK and Pan-European level and they have always helped us pave an exciting way forward… being driven by data and solid insight. They deliver excellent results and are a delight to deal with."
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
The Result
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
The interventions led to a significantly improved user journey, bridging the gap between the main Honda website and the Lawn & Garden e-commerce platform. Key outcomes included a marked increase in conversion rates and a substantial boost in sales and revenue, directly linked to the enhancements made. To sustain this momentum, we developed a comprehensive dashboard that captures and visualises critical customer behaviours. This tool serves as a valuable resource for stakeholders, enabling ongoing monitoring and data-driven decision-making to continuously refine the customer experience.
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