Exploring digital lands together

Transforming the buying journey through business intelligence

Design
Growth

We have supported Honda with data visualisation and KPI framework setup for several years - however, this marked our first opportunity to work with the Lawn & Garden and Innovation teams to analyse and improve the UK website’s customer journey.

Honda offers a range of their lawn and garden products for purchase online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website and, as such, visibility of the ecommerce store was relatively low.

 

Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website throughout the purchase journey, and any trends around customers who completed their purchase.

Honda offers a range of their lawn and garden products for purchase online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website and, as such, visibility of the ecommerce store was relatively low.

 

Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website throughout the purchase journey, and any trends around customers who completed their purchase.

Honda offers a range of their lawn and garden products for purchase online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website and, as such, visibility of the ecommerce store was relatively low.

 

Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website throughout the purchase journey, and any trends around customers who completed their purchase.

Honda offers a range of their lawn and garden products for purchase online within the UK and European territories. One of Honda’s main challenges was that the ecommerce site was detached from the main Honda website and, as such, visibility of the ecommerce store was relatively low.

 

Before implementing any changes, Honda wanted to understand how the customer was currently interacting with various areas of the website throughout the purchase journey, and any trends around customers who completed their purchase.

"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.

They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."

"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.

They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."

"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.

They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."

Alejandra Delgado

Honda UK

"Working with the team at Land Digital has been an absolutely pleasure. I would highly recommend involving them in all e-commerce related endeavours including UX design and customer journey optimization.

They have assisted us at a UK and at a Pan-European level and they have always helped us pave an exciting way forward … being driven by data and solid insight. They deliver excellent results and are a delight to deal with."

Honda engaged our services to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. This culminated in the presentation of our recommendations based on the opportunities identified throughout our analysis.

 

Our report was presented to a range of stakeholders and every recommendation was backed by relevant business data. Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each of the issues identified, we presented before-and-after visuals to support our data-led recommendations.

Honda engaged our services to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. This culminated in the presentation of our recommendations based on the opportunities identified throughout our analysis.

 

Our report was presented to a range of stakeholders and every recommendation was backed by relevant business data. Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each of the issues identified, we presented before-and-after visuals to support our data-led recommendations.

Honda engaged our services to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. This culminated in the presentation of our recommendations based on the opportunities identified throughout our analysis.

 

Our report was presented to a range of stakeholders and every recommendation was backed by relevant business data. Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each of the issues identified, we presented before-and-after visuals to support our data-led recommendations.

Honda engaged our services to carry out a complete review of all digital assets relating to lawn and garden products, using a range of analytical tools to analyse the customer journey and identify friction and leakage points. This culminated in the presentation of our recommendations based on the opportunities identified throughout our analysis.

 

Our report was presented to a range of stakeholders and every recommendation was backed by relevant business data. Our findings highlighted friction and drop-off points throughout the user journey along with accessibility issues and areas of brand inconsistency. For each of the issues identified, we presented before-and-after visuals to support our data-led recommendations.

Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.

 

We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.

Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.

 

We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.

Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.

 

We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.

Initial improvements were made to the relevant platforms and are now being rolled out across the entire EU division.

 

We are now working on a range of short-term experiments that can be implemented to further improve customer ecommerce touch points.

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