Illuminating sales performance data with a new online platform
If you’ve ever seen Glengarry Glen Ross or The Wolf of Wall Street, you’ll know sales can be an unforgiving business!
Stormcast Sales - which bears no resemblance to either of the two films we’ve just mentioned - was a sales consultancy looking to create a USP for its service offering and generate additional value for its customers.
The business had created a framework around the dark art of sales, supported by a spreadsheet provided to each customer for them to complete and update in line with their sales activities.
At the mere whisper of a spreadsheet being used in this way, our curiosity was piqued. How did it work? Were customers actually using it?
The answers were ‘yes’ and ‘kinda’ - which are actually great answers, as they demonstrate a clear need and intent to use (if not in the habitual manner originally intended).
The business had created a framework around the dark art of sales, supported by a spreadsheet provided to each customer for them to complete and update in line with their sales activities.
At the mere whisper of a spreadsheet being used in this way, our curiosity was piqued. How did it work? Were customers actually using it?
The answers were ‘yes’ and ‘kinda’ - which are actually great answers, as they demonstrate a clear need and intent to use (if not in the habitual manner originally intended).
The business had created a framework around the dark art of sales, supported by a spreadsheet provided to each customer for them to complete and update in line with their sales activities.
At the mere whisper of a spreadsheet being used in this way, our curiosity was piqued. How did it work? Were customers actually using it?
The answers were ‘yes’ and ‘kinda’ - which are actually great answers, as they demonstrate a clear need and intent to use (if not in the habitual manner originally intended).
The business had created a framework around the dark art of sales, supported by a spreadsheet provided to each customer for them to complete and update in line with their sales activities.
At the mere whisper of a spreadsheet being used in this way, our curiosity was piqued. How did it work? Were customers actually using it?
The answers were ‘yes’ and ‘kinda’ - which are actually great answers, as they demonstrate a clear need and intent to use (if not in the habitual manner originally intended).
We considered the Excel template and customer feedback to be the initial minimal viable product (MVP). The wealth of information this MVP provided enabled us to create a technical specification for an online version of the spreadsheet which would present further data analysis opportunities in the future.
The platform was developed with a view to being provided to new and existing customers as added value, meaning an online payment system was not required. While this wouldn’t have been a complicated system to implement, this did allow us to focus on the development of the product itself.
We considered the Excel template and customer feedback to be the initial minimal viable product (MVP). The wealth of information this MVP provided enabled us to create a technical specification for an online version of the spreadsheet which would present further data analysis opportunities in the future.
The platform was developed with a view to being provided to new and existing customers as added value, meaning an online payment system was not required. While this wouldn’t have been a complicated system to implement, this did allow us to focus on the development of the product itself.
We considered the Excel template and customer feedback to be the initial minimal viable product (MVP). The wealth of information this MVP provided enabled us to create a technical specification for an online version of the spreadsheet which would present further data analysis opportunities in the future.
The platform was developed with a view to being provided to new and existing customers as added value, meaning an online payment system was not required. While this wouldn’t have been a complicated system to implement, this did allow us to focus on the development of the product itself.
We considered the Excel template and customer feedback to be the initial minimal viable product (MVP). The wealth of information this MVP provided enabled us to create a technical specification for an online version of the spreadsheet which would present further data analysis opportunities in the future.
The platform was developed with a view to being provided to new and existing customers as added value, meaning an online payment system was not required. While this wouldn’t have been a complicated system to implement, this did allow us to focus on the development of the product itself.
“After developing a prototype in excel, we needed a partner to turn this into viable product to take to market quickly. Land Digital were instrumental in helping us turn this concept into a market ready solution.
As a partner, Land Digital brought many new ideas and not only turned the concept into reality, but exceeded expectations at every stage of the project. A dedicated and responsive team that I would trust with any any project.”
“After developing a prototype in excel, we needed a partner to turn this into viable product to take to market quickly. Land Digital were instrumental in helping us turn this concept into a market ready solution.
As a partner, Land Digital brought many new ideas and not only turned the concept into reality, but exceeded expectations at every stage of the project. A dedicated and responsive team that I would trust with any any project.”
“After developing a prototype in excel, we needed a partner to turn this into viable product to take to market quickly. Land Digital were instrumental in helping us turn this concept into a market ready solution.
As a partner, Land Digital brought many new ideas and not only turned the concept into reality, but exceeded expectations at every stage of the project. A dedicated and responsive team that I would trust with any any project.”
Michael Fulthorpe
MD, Stormcast Sales Consulting
“After developing a prototype in excel, we needed a partner to turn this into viable product to take to market quickly. Land Digital were instrumental in helping us turn this concept into a market ready solution.
As a partner, Land Digital brought many new ideas and not only turned the concept into reality, but exceeded expectations at every stage of the project. A dedicated and responsive team that I would trust with any any project.”
The outcome was a multi-tenanted platform using the proprietary framework which enabled multiple users to access the data across all customer businesses.
The platform includes a range of data visualisations unique to each user and was designed to be accessed via a range of devices - allowing users to easily access and update sales records on the move.
The outcome was a multi-tenanted platform using the proprietary framework which enabled multiple users to access the data across all customer businesses.
The platform includes a range of data visualisations unique to each user and was designed to be accessed via a range of devices - allowing users to easily access and update sales records on the move.
The outcome was a multi-tenanted platform using the proprietary framework which enabled multiple users to access the data across all customer businesses.
The platform includes a range of data visualisations unique to each user and was designed to be accessed via a range of devices - allowing users to easily access and update sales records on the move.
The outcome was a multi-tenanted platform using the proprietary framework which enabled multiple users to access the data across all customer businesses.
The platform includes a range of data visualisations unique to each user and was designed to be accessed via a range of devices - allowing users to easily access and update sales records on the move.
Got a challenge or project? Let’s talk.
Drop us a message and let’s have a call
Ready for a chat?
Get in touch today to find out how our ecommerce experts could elevate your online business.
