Building a web platform for this jewellery brand to shine

One of our oldest clients, the Henryka team has worked hard to build the brand in the UK and across Europe.
Henryka is a premium jewellery brand with a focus on Baltic amber products. The brand has a loyal customer base which has been growing year on year since launch.










The brand’s main website was built on an ecommerce platform which was near end of life - posing potential security risks for the business in the future. The business had also expanded its number of sales channels and was unable to integrate these into the website.
With sales increasing, the level of manual work was beginning to build up - a good problem to have, but nonetheless a problem that needed to be solved.
The brand’s main website was built on an ecommerce platform which was near end of life - posing potential security risks for the business in the future. The business had also expanded its number of sales channels and was unable to integrate these into the website.
With sales increasing, the level of manual work was beginning to build up - a good problem to have, but nonetheless a problem that needed to be solved.




The brand’s main website was built on an ecommerce platform which was near end of life - posing potential security risks for the business in the future. The business had also expanded its number of sales channels and was unable to integrate these into the website.
With sales increasing, the level of manual work was beginning to build up - a good problem to have, but nonetheless a problem that needed to be solved.
The brand’s main website was built on an ecommerce platform which was near end of life - posing potential security risks for the business in the future. The business had also expanded its number of sales channels and was unable to integrate these into the website.
With sales increasing, the level of manual work was beginning to build up - a good problem to have, but nonetheless a problem that needed to be solved.














We carried out a number of discovery sessions to set out future growth plans, then identified a technology stack that would support these long-term objectives.
We presented a visual mapping of the technology stack and operational flow from order to dispatch, which would significantly reduce the level of manual work needed and, in turn, reduce the error rate.
We carried out a number of discovery sessions to set out future growth plans, then identified a technology stack that would support these long-term objectives.
We presented a visual mapping of the technology stack and operational flow from order to dispatch, which would significantly reduce the level of manual work needed and, in turn, reduce the error rate.

We carried out a number of discovery sessions to set out future growth plans, then identified a technology stack that would support these long-term objectives.
We presented a visual mapping of the technology stack and operational flow from order to dispatch, which would significantly reduce the level of manual work needed and, in turn, reduce the error rate.
We carried out a number of discovery sessions to set out future growth plans, then identified a technology stack that would support these long-term objectives.
We presented a visual mapping of the technology stack and operational flow from order to dispatch, which would significantly reduce the level of manual work needed and, in turn, reduce the error rate.










“We highly recommend Land digital. We’ve worked with them for over 10 years on various projects across our e-commerce business and have never been disappointed.
The Land Digital team has an intuitive design sense that complies with our brand values. They were and still are crucial to our company’s growth.They are very friendly, approachable, reliable and deliver projects with a very quick turnaround. Always professional work by a dedicated team.”
“We highly recommend Land digital. We’ve worked with them for over 10 years on various projects across our e-commerce business and have never been disappointed.
The Land Digital team has an intuitive design sense that complies with our brand values. They were and still are crucial to our company’s growth.They are very friendly, approachable, reliable and deliver projects with a very quick turnaround. Always professional work by a dedicated team.”




“We highly recommend Land digital. We’ve worked with them for over 10 years on various projects across our e-commerce business and have never been disappointed.
The Land Digital team has an intuitive design sense that complies with our brand values. They were and still are crucial to our company’s growth.They are very friendly, approachable, reliable and deliver projects with a very quick turnaround. Always professional work by a dedicated team.”
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Anna Emmett
Henryka
“We highly recommend Land digital. We’ve worked with them for over 10 years on various projects across our e-commerce business and have never been disappointed.
The Land Digital team has an intuitive design sense that complies with our brand values. They were and still are crucial to our company’s growth.They are very friendly, approachable, reliable and deliver projects with a very quick turnaround. Always professional work by a dedicated team.”



The overarching solution included a new ecommerce platform, an inventory and channel manager that enabled integrations with eBay, Amazon and Etsy, and email automation via Klaviyo which has yielded significant results in increasing the business’s customer lifetime value.
The overarching solution included a new ecommerce platform, an inventory and channel manager that enabled integrations with eBay, Amazon and Etsy, and email automation via Klaviyo which has yielded significant results in increasing the business’s customer lifetime value.




The overarching solution included a new ecommerce platform, an inventory and channel manager that enabled integrations with eBay, Amazon and Etsy, and email automation via Klaviyo which has yielded significant results in increasing the business’s customer lifetime value.
The overarching solution included a new ecommerce platform, an inventory and channel manager that enabled integrations with eBay, Amazon and Etsy, and email automation via Klaviyo which has yielded significant results in increasing the business’s customer lifetime value.










The introduction of this technology stack and workflow reduced the level of manual work required from one FTE employee who was then deployed to focus on the trade part of the business. This reduction in manual effort demonstrates the clear benefits and ROI of having a well-structured technology stack within your business.
The growth of the brand’s online presence has enabled Henryka to launch a wholesale part of the business, further diversifying and developing the brand.
The introduction of this technology stack and workflow reduced the level of manual work required from one FTE employee who was then deployed to focus on the trade part of the business. This reduction in manual effort demonstrates the clear benefits and ROI of having a well-structured technology stack within your business.
The growth of the brand’s online presence has enabled Henryka to launch a wholesale part of the business, further diversifying and developing the brand.




The introduction of this technology stack and workflow reduced the level of manual work required from one FTE employee who was then deployed to focus on the trade part of the business. This reduction in manual effort demonstrates the clear benefits and ROI of having a well-structured technology stack within your business.
The growth of the brand’s online presence has enabled Henryka to launch a wholesale part of the business, further diversifying and developing the brand.
The introduction of this technology stack and workflow reduced the level of manual work required from one FTE employee who was then deployed to focus on the trade part of the business. This reduction in manual effort demonstrates the clear benefits and ROI of having a well-structured technology stack within your business.
The growth of the brand’s online presence has enabled Henryka to launch a wholesale part of the business, further diversifying and developing the brand.







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