Defining the metrics that matter and bringing them to life
We have supported Honda UK with data analysis surrounding their digital platform for the last 5 years across the Cars, Bikes and Power Products departments of the business. This activity has included utilising a number of data visualisation platforms and supporting the development of the business’s KPI frameworks.
As you would expect from a global brand, Honda generates a large number of online interactions with its customers and followers on a daily basis - this amounts to a lot of data. This data needed to be understood: what does the data mean? What actions should be taken? What is the data telling us to do?
Honda had identified the need for a more efficient method of data reporting but did not have the internal knowledge or expertise to support this new initiative.
As you would expect from a global brand, Honda generates a large number of online interactions with its customers and followers on a daily basis - this amounts to a lot of data. This data needed to be understood: what does the data mean? What actions should be taken? What is the data telling us to do?
Honda had identified the need for a more efficient method of data reporting but did not have the internal knowledge or expertise to support this new initiative.
As you would expect from a global brand, Honda generates a large number of online interactions with its customers and followers on a daily basis - this amounts to a lot of data. This data needed to be understood: what does the data mean? What actions should be taken? What is the data telling us to do?
Honda had identified the need for a more efficient method of data reporting but did not have the internal knowledge or expertise to support this new initiative.
As you would expect from a global brand, Honda generates a large number of online interactions with its customers and followers on a daily basis - this amounts to a lot of data. This data needed to be understood: what does the data mean? What actions should be taken? What is the data telling us to do?
Honda had identified the need for a more efficient method of data reporting but did not have the internal knowledge or expertise to support this new initiative.
Honda engaged Land to support with the development of a KPI framework, resulting in data analysis and visualisation to provide an overview of how Honda’s customers (and potential customers) engage with the Honda UK website.
Working across all departments, we carried out a review of the business’s objectives and identified a range of metrics we felt would support the measurement and achievement of these objectives. We presented these to all stakeholders and, once the metrics had been approved, it was time to create some dashboards.
Honda engaged Land to support with the development of a KPI framework, resulting in data analysis and visualisation to provide an overview of how Honda’s customers (and potential customers) engage with the Honda UK website.
Working across all departments, we carried out a review of the business’s objectives and identified a range of metrics we felt would support the measurement and achievement of these objectives. We presented these to all stakeholders and, once the metrics had been approved, it was time to create some dashboards.
Honda engaged Land to support with the development of a KPI framework, resulting in data analysis and visualisation to provide an overview of how Honda’s customers (and potential customers) engage with the Honda UK website.
Working across all departments, we carried out a review of the business’s objectives and identified a range of metrics we felt would support the measurement and achievement of these objectives. We presented these to all stakeholders and, once the metrics had been approved, it was time to create some dashboards.
Honda engaged Land to support with the development of a KPI framework, resulting in data analysis and visualisation to provide an overview of how Honda’s customers (and potential customers) engage with the Honda UK website.
Working across all departments, we carried out a review of the business’s objectives and identified a range of metrics we felt would support the measurement and achievement of these objectives. We presented these to all stakeholders and, once the metrics had been approved, it was time to create some dashboards.
"Working with Land on our Data Analysis and Visualisation dashboards has been a pivotal part of our recent success. They not only helped us simplify the process of unifying our data sources and management, but they also continue to help us in building analysis models that provide actionable insight. This has enabled positive and impactful commercial change.
Above this, the ability to scale this approach across multiple European branches, in a transparent manner, provides a clear view for a variety of stakeholders, creating efficiencies and consistencies for all product areas of the Honda business."
"Working with Land on our Data Analysis and Visualisation dashboards has been a pivotal part of our recent success. They not only helped us simplify the process of unifying our data sources and management, but they also continue to help us in building analysis models that provide actionable insight. This has enabled positive and impactful commercial change.
Above this, the ability to scale this approach across multiple European branches, in a transparent manner, provides a clear view for a variety of stakeholders, creating efficiencies and consistencies for all product areas of the Honda business."
"Working with Land on our Data Analysis and Visualisation dashboards has been a pivotal part of our recent success. They not only helped us simplify the process of unifying our data sources and management, but they also continue to help us in building analysis models that provide actionable insight. This has enabled positive and impactful commercial change.
Above this, the ability to scale this approach across multiple European branches, in a transparent manner, provides a clear view for a variety of stakeholders, creating efficiencies and consistencies for all product areas of the Honda business."
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Nick Bennett
Honda HME
"Working with Land on our Data Analysis and Visualisation dashboards has been a pivotal part of our recent success. They not only helped us simplify the process of unifying our data sources and management, but they also continue to help us in building analysis models that provide actionable insight. This has enabled positive and impactful commercial change.
Above this, the ability to scale this approach across multiple European branches, in a transparent manner, provides a clear view for a variety of stakeholders, creating efficiencies and consistencies for all product areas of the Honda business."
It’s important to note that not all dashboards are equal - nor should they be. Rather than creating one holistic dashboard, which would provide a high-level overview for all stakeholders, our review and discovery process highlighted which departments would benefit from what information. As a result, we were able to tailor these dashboards to suit each business department.
A supporting glossary covering all relevant metrics was created as a living document as part of this phase of work to ensure the correct context was applied when interpreting the data.
This work has now been rolled out to additional Honda territories and we provide ongoing data-driven support, tailoring dashboards to current focuses and ensuring metrics and KPIs are aligned.
These dashboards have been used to replace static reports, freeing up teams for strategic planning and implementation.
It’s important to note that not all dashboards are equal - nor should they be. Rather than creating one holistic dashboard, which would provide a high-level overview for all stakeholders, our review and discovery process highlighted which departments would benefit from what information. As a result, we were able to tailor these dashboards to suit each business department.
A supporting glossary covering all relevant metrics was created as a living document as part of this phase of work to ensure the correct context was applied when interpreting the data.
This work has now been rolled out to additional Honda territories and we provide ongoing data-driven support, tailoring dashboards to current focuses and ensuring metrics and KPIs are aligned.
These dashboards have been used to replace static reports, freeing up teams for strategic planning and implementation.
It’s important to note that not all dashboards are equal - nor should they be. Rather than creating one holistic dashboard, which would provide a high-level overview for all stakeholders, our review and discovery process highlighted which departments would benefit from what information. As a result, we were able to tailor these dashboards to suit each business department.
A supporting glossary covering all relevant metrics was created as a living document as part of this phase of work to ensure the correct context was applied when interpreting the data.
This work has now been rolled out to additional Honda territories and we provide ongoing data-driven support, tailoring dashboards to current focuses and ensuring metrics and KPIs are aligned.
These dashboards have been used to replace static reports, freeing up teams for strategic planning and implementation.
It’s important to note that not all dashboards are equal - nor should they be. Rather than creating one holistic dashboard, which would provide a high-level overview for all stakeholders, our review and discovery process highlighted which departments would benefit from what information. As a result, we were able to tailor these dashboards to suit each business department.
A supporting glossary covering all relevant metrics was created as a living document as part of this phase of work to ensure the correct context was applied when interpreting the data.
This work has now been rolled out to additional Honda territories and we provide ongoing data-driven support, tailoring dashboards to current focuses and ensuring metrics and KPIs are aligned.
These dashboards have been used to replace static reports, freeing up teams for strategic planning and implementation.
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