Giving innovative ophthalmic products the visibility they deserve
We have worked with Kestrel Ophthalmics for quite some time now - so long, in fact, that we can now pronounce ‘ophthalmics’ on demand and with absolute confidence! Rest assured this was not a statement we could have made in the early days.
Kestrel is based in the South of England and owned by Cutting Edge, a French company which is a leading eye treatments manufacturer offering a range of products available to medical professions throughout the UK and European markets.
Working with Kestrel’s branding agency, we were engaged to review the current website and its functionality.
Beginning with several discovery sessions following our own framework, we identified the objectives of the business and its website requirements in order to support these plans for growth.
Kestrel is based in the South of England and owned by Cutting Edge, a French company which is a leading eye treatments manufacturer offering a range of products available to medical professions throughout the UK and European markets.
Working with Kestrel’s branding agency, we were engaged to review the current website and its functionality.
Beginning with several discovery sessions following our own framework, we identified the objectives of the business and its website requirements in order to support these plans for growth.
Kestrel is based in the South of England and owned by Cutting Edge, a French company which is a leading eye treatments manufacturer offering a range of products available to medical professions throughout the UK and European markets.
Working with Kestrel’s branding agency, we were engaged to review the current website and its functionality.
Beginning with several discovery sessions following our own framework, we identified the objectives of the business and its website requirements in order to support these plans for growth.
Kestrel is based in the South of England and owned by Cutting Edge, a French company which is a leading eye treatments manufacturer offering a range of products available to medical professions throughout the UK and European markets.
Working with Kestrel’s branding agency, we were engaged to review the current website and its functionality.
Beginning with several discovery sessions following our own framework, we identified the objectives of the business and its website requirements in order to support these plans for growth.
The current website housed a wealth of content to support in the sales and marketing of the business. However, this informational value was being lost due to the website being difficult to navigate, as well as not being optimised for mobile devices meaning traffic and potential enquiries were being lost.
We carried out a content analysis of the website, comprising a combination of a site architecture review and data analysis of the site’s existing content (and how users interacted with it). This analysis informed our rationale for wireframes and design concepts, which we presented to Kestrel along with a supporting narrative around how these proposed changes would support the growth of the business.
The current website housed a wealth of content to support in the sales and marketing of the business. However, this informational value was being lost due to the website being difficult to navigate, as well as not being optimised for mobile devices meaning traffic and potential enquiries were being lost.
We carried out a content analysis of the website, comprising a combination of a site architecture review and data analysis of the site’s existing content (and how users interacted with it). This analysis informed our rationale for wireframes and design concepts, which we presented to Kestrel along with a supporting narrative around how these proposed changes would support the growth of the business.
The current website housed a wealth of content to support in the sales and marketing of the business. However, this informational value was being lost due to the website being difficult to navigate, as well as not being optimised for mobile devices meaning traffic and potential enquiries were being lost.
We carried out a content analysis of the website, comprising a combination of a site architecture review and data analysis of the site’s existing content (and how users interacted with it). This analysis informed our rationale for wireframes and design concepts, which we presented to Kestrel along with a supporting narrative around how these proposed changes would support the growth of the business.
The current website housed a wealth of content to support in the sales and marketing of the business. However, this informational value was being lost due to the website being difficult to navigate, as well as not being optimised for mobile devices meaning traffic and potential enquiries were being lost.
We carried out a content analysis of the website, comprising a combination of a site architecture review and data analysis of the site’s existing content (and how users interacted with it). This analysis informed our rationale for wireframes and design concepts, which we presented to Kestrel along with a supporting narrative around how these proposed changes would support the growth of the business.
We designed and developed a new website that would allow Kestrel to present a wide range of information to users, including the brand’s product ranges, in an easily accessible format. The website was built on a popular modern content management system enabling the business to update and manage the website internally. We also supported the Kestrel team through a number of online training sessions with all relevant stakeholders to ensure the team fully understand their new website and could maximise its potential.
Since launch, the business has seen a significant increase in organic traffic and online enquiries.
We designed and developed a new website that would allow Kestrel to present a wide range of information to users, including the brand’s product ranges, in an easily accessible format. The website was built on a popular modern content management system enabling the business to update and manage the website internally. We also supported the Kestrel team through a number of online training sessions with all relevant stakeholders to ensure the team fully understand their new website and could maximise its potential.
Since launch, the business has seen a significant increase in organic traffic and online enquiries.
We designed and developed a new website that would allow Kestrel to present a wide range of information to users, including the brand’s product ranges, in an easily accessible format. The website was built on a popular modern content management system enabling the business to update and manage the website internally. We also supported the Kestrel team through a number of online training sessions with all relevant stakeholders to ensure the team fully understand their new website and could maximise its potential.
Since launch, the business has seen a significant increase in organic traffic and online enquiries.
We designed and developed a new website that would allow Kestrel to present a wide range of information to users, including the brand’s product ranges, in an easily accessible format. The website was built on a popular modern content management system enabling the business to update and manage the website internally. We also supported the Kestrel team through a number of online training sessions with all relevant stakeholders to ensure the team fully understand their new website and could maximise its potential.
Since launch, the business has seen a significant increase in organic traffic and online enquiries.
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